Sep. 2023 - Dec. 2023 | Capstone Project, Emerson College
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Researched, refined, and presented a provisional nonprofit marketing plan, including an annual event, a full-year calendar, and sample materials, alongside teammates.
Designed page layouts for plans book according to company branding guidelines.
Created a comprehensive pitch packet, including production schedule, budget, concept art, and high-level marketing, fundraising, and distribution plans.
Designed characters optimized for animation
Conducted interviews, created hiring and onboarding materials, and chose hires.
Worked with our social media director to plan and produce social media content.
Assisted with editing audio rough cuts, used as animation reference material.
Managed the production’s budget, craft services, and communications.
Social Media Platforms (Instagram, Twitter, LinkedIn, Tumblr)
Video and Streaming Platforms (YouTube, Twitch)
Group Messaging Platforms (Discord, Slack)
Patreon
Hootsuite
Live Chat Moderation (on Twitch, YouTube, Discord)
Office Suite and File Sharing Software:
See List
Google (Drive, Docs, Sheets, Slides, Forms)
Apple (Pages, Numbers, Keynote)
Microsoft (OneDrive, Word, Excel, PowerPoint)
DropBox
Adobe Acrobat
Audio and Podcasting:
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General Audio Production (Reaper, Garageband, Audacity)
Podcast Distribution Platforms (Anchor, RedCircle, Acast)
Video Captioning and Transcription (YouTube, Jubler)
Music-Specific Programs (MuseScore, UTAU Synth)
Digital Audio Rerouting (Audio Hijack, Loopback)
Basic Audio Mixing for Live Events
Miscellaneous Skills:
See List
Crowdfunding Websites (Patreon, Fundrazr)
Basic Coding (Javascript, HTML, CSS)
Accessibility in HTML code
Data Analysis Software (Tableau, SPSS)
Education
Emerson College | Boston, MA
Bachelor of Science in Marketing Communications | Received May 2024
Minor in Digital Media & Culture
Awards and Accolades:
Graduated magna cum laude
Dean's List (Awarded every semester)
EVVY - Outstanding Animated Production (May 2024)
(Nomination Only) Emerson College School of Communication Award - Academic Excellence (Undergraduate)
Portfolio
YourArlington - Half-page Flyer
Graphic design
A half-page flyer with information about local news website YourArlington.com, including their annual fundraiser, work-in-progress redesign, and one of their articles. This was a blast to work on!
A trifold brochure and flyer I created for Food Link as a freelance/contract worker. They've already started printing them— keep an eye out at their next tabling session!
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Food Link - Marketing Plan Document (Selected Pages)
Selected pages from a marketing plan developed for Food Link as my Marketing Communications capstone project at Emerson College. While this was a collaborative effort, the selected pages use only my own designs and copy (aside from the Mission/Vision/Core Values, which are Food Link's). Why would I put it in my portfolio if it wasn't?
Blog posts I wrote for Glow Hartford, a client of The Gold Group. (This isn't confidential information, it's on The Gold Group's website, just let "Our Clients" scroll for a bit.) Note that I only wrote the posts for the year 2023; the ones for 2022 are not by me. I'm still surprised they let me keep the Christmas in Connecticut joke.
Marketing strategy development, digital art (cartoon style), brand alignment, offline-online integration
Selected Instagram posts drawn to promote Monsters On Set. More can be seen here; please note that many post descriptions were written by our social media manager, not by me. The campaign also included a guerilla/OOH element in which we moved a cardboard cut-out of one of our characters to different locations around campus. (Fun fact; we used an old marketing textbook to weigh her down!)
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Prim M's Playlist - Full Episode, Transcript, and Marketing Materials
Scriptwriting (conversational monologue), audio editing, transcription (scripted short-form audio), research
The final episode of my old podcast Prim M's Playlist, "A Super-Spooky Season Finale!," released under Brainrot Presents. This podcast focuses on reviewing and recommending small and/or independent South Korean musicians' work based on the listener's taste in mainstream K-pop. This was a solo project, meaning I did all the research, writing, recording, editing, transcribing, and promotion.
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Lukewarm Takes - Episode Transcript
Transcription (unscripted long-form audio), research
My transcription of Brainrot Presents' Lukewarm Takes season 3 episode 6, "Swimming with the Sharpies." This podcast focuses on analysis of film, television, and internet media, and is hosted by Brainrot Presents' co-founders. I chose this episode because it includes a lot of highly specific terminology that auto-transcription software may not pick up on (hence the "research" required).
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Brainrot Presents - Official Website
Basic coding (HTML, CSS), web design, web accessiblity
A mobile-responsive website for Brainrot Presents with information about us, contact links, and pages for each of our podcasts. I made it as accessible as possible; every image has alt text, every link and embed has a title, HTML tags are used for their intended purposes (which helps screenreaders), and all text is suitably high-contrast compared to its background. (I've since done the same to this website as well.)
Amanita Design - Public Relations Campaign (SPEC WORK)
Public relations strategy development, copywriting (public relations documents), speechwriting
A full public relations plan for Amanita Design and their upcoming game Phonopolis, created as a semester-long project for my public relations class. Documents include a roadmap, calendar, positioning statements, company background, press release, news article pitch, white paper, CEO bio, media alert, and speech. This is 100% spec work; I am not affiliated with Amanita Design (I wish I was!). Some information is censored in this upload, as "some guy's PR writing portfolio" is the stupidest way to get doxxed.
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United States Postal Service - Marketing Campaign Strategy and Content Mock-Ups (SPEC WORK)
An overarching marketing strategy and rough mock-ups of content for the United States Postal Service (USPS), created as a final project in my creative marketing campaign. This is 100% spec work; I am not affiliated with the USPS, no matter how often I use their services. Inspired by my own experiencings with technology.
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Breaking News! On WSEA - Full Episode, Transcript, Strategy, and Marketing Materials (PILOT)
The pilot episode of a children's educational podcast all about the ocean, the scientific process, and science communication. This was my final project for my podcasting class, and includes the actual episode audio, its transcript, the strategy/target audience, and a piece of marketing content. I wasn't planning on making any more episodes of this, but if any producers are looking at this... I wouldn't be opposed. All sponsorships are fake! We were required to include them as part of the assignment.
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This Website
Basic coding (HTML, CSS), web design
This website doesn't just host my portfolio; it's in my portfolio, too! (Talk about recursion...) This is my first coding and web design project, and I'm happy to have learned this new skill. Expect more examples in this portfolio in the future!